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For anyone who buys electronic components, the market is sending a clear signal: the era of falling chip prices is over. A major price surge is happening now. It will continue into 2026. This is not a small change. Big companies like Samsung, NVIDIA, and AMD are raising their prices significantly.
For procurement managers, engineers, and business owners, this is a very important moment. Understanding these changes is not just about updating a budget. It is about protecting your production lines. It is about keeping your projects on schedule. It is about making smart decisions to keep your business strong.
In this detailed guide, we will look at the facts. We will explore which companies are raising prices and by how much. We will explain the simple reasons behind these big changes. Most importantly, we will discuss a smart strategy to help you navigate this difficult market. At Jinxinyang (szjxy-ic.com), we are on the front lines of the global supply chain. We want to share our knowledge to help you succeed.
Before we look at specific companies, we need to understand the main drivers of this price surge. There are a few big reasons working together.
The brains of computers are also getting more expensive.
AMD (including Xilinx)
On December 2nd, AMD officially told its sales partners that it was increasing CPU prices. For example, the popular Ryzen 7 9800X3D gaming processor went up in price on major retail sites. The company is also planning a second round of price increases for its GPUs of at least 10%. Partners like Asus and Gigabyte confirmed this. A big reason for the GPU price hike is the rising cost of memory, which makes up 30-40% of a graphics card's total cost.
Intel
Intel is also raising prices, but they are doing it more quietly. In September, reports came out about a planned 10% price increase for their 13th generation Core processors. By December, the market showed that the actual price increase for mid-range and low-end models, like the i5-14400F, was closer to 20%. Intel also owns the FPGA company Altera. Partners of Altera received notices of a 7-20% price increase starting on November 24th. While Intel has not made a big public announcement, the price changes from distributors and retailers provide clear evidence.
NVIDIA
NVIDIA is the king of AI chips, and they are also adjusting prices for their consumer GPUs. On December 9th, NVIDIA's partners confirmed a multi-stage price increase plan. A small increase started in December, with a second, larger increase planned for January 2026. This shows that even the most powerful chip company is feeling the effects of the rising costs in the supply chain.
Analog and Specialty Chips
These are the chips that manage power, sensors, and communication. They are just as important.
ADI (Analog Devices Inc.)
According to internal notices from major distributors in China, ADI sent out a letter in December announcing price increases.
There will be a 15% price increase across their entire product line.
For military-grade components, the price increase will be much higher, at 30%.
Broadcom
Broadcom makes critical chips for networking and storage. A specific chip, the Broadcom 9560-8i, is used in storage controllers. Distributors have reported that the price for this chip went up by 18% starting in November. In addition, the lead time (the time you have to wait to get the chip) has increased to 6 months.
These are the tough, reliable chips that handle high electrical power.
Nexperia
Nexperia provides a clear example of a supply chain disruption. On November 4th, the company's China office announced that its headquarters in the Netherlands had stopped supplying wafers. This created an immediate and severe shortage.
The market price for some of their automotive-grade components, like the BAS16 diode and BUK9508-100A MOSFET, shot up by 3 to 5 times in just one week.
Lead times increased to over 12 weeks.
These component price increases directly lead to higher prices for final products.
Dell
Dell, a major PC manufacturer, sent an official notice to its partners. Starting December 17th, the price of their commercial PCs will increase by 10-30%. A computer model with 32GB of memory will cost an extra $130 to $230. Dell clearly stated this is because of the rising cost of memory and other components.
This is not just news. These trends have real-world consequences for your company.
Higher Bill of Materials (BOM) Costs: Your products will cost more to build. This will reduce your profit margins unless you also raise your prices.
Longer Lead Times: As we saw with Broadcom and Nexperia, it is not just about price. It is also about availability. You will have to wait longer to get the parts you need.
Project Delays: If you cannot get a critical chip, your production line stops. This can delay your product launch and hurt your relationships with your customers.
Risk of a Volatile Market: The spot market will become more unpredictable. Prices can change weekly or even daily. Relying on last-minute purchases will be very risky.
In a market like this, a reactive "wait and see" approach is dangerous. You need a proactive sourcing strategy. This is where partnering with an experienced independent distributor like Jinxinyang (szjxy-ic.com) provides a huge advantage.
Authorized distributors are often the first to implement the factory's new, higher prices. They are also bound by the factory's long lead times and allocation policies. Independent distributors operate differently. We work within the global open market to find solutions.
Here is how we help our clients succeed in a difficult market:
At Jinxinyang, we invest in holding stock of critical and high-demand components. We buy parts when prices are stable, so we can offer them to our clients at a competitive rate when the market is rising. This inventory acts as a buffer against sudden price spikes and long lead times.
The information in this article is what we do every day. We monitor the market constantly. We provide our clients with up-to-date information on price trends, lead times, and potential shortages. This intelligence allows you to make informed buying decisions, like placing an order before a known price increase happens.
In a market with shortages, there is a higher risk of counterfeit or low-quality parts. At Jinxinyang, we have a strict quality control and inspection process. Every component is verified to be authentic and meet manufacturer specifications. This protects you from the costly mistake of using bad parts in your production.
Instead of you having to contact ten different suppliers for ten different parts, we can manage your entire Bill of Materials (BOM). We can consolidate your order, source all the components, and provide you with a single, reliable shipment. This saves your procurement team a huge amount of time and effort.
The evidence is clear. The semiconductor market has entered a period of significant price increases that will last through 2025 and into 2026. The surge in demand from the AI industry, combined with strategic production shifts by major manufacturers, has created a new reality for everyone who buys electronic
components.
Waiting and hoping for prices to go down is not a viable strategy. The best approach is to be proactive.
Review your designs and see if you have alternative parts you can use.
Plan your procurement for the next 6-12 months.
Partner with a trusted supplier who can give you a strategic advantage.
The team at Jinxinyang (szjxy-ic.com) is ready to be that partner. We have the inventory, the global network, and the market expertise to help you navigate these challenges. Contact us today to discuss your upcoming projects and let us help you build a resilient and cost-effective supply chain.
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